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05 Feb

Publishing a blog for money or pleasure

Posted in Internet Marketing on 05.02.10

One thing I have noticed is that a lot of people are blogging for money. Yeah that is part of it, because everyone wants to make a few quid, but really I write for the love of writing.


Sometimes I find myself writing about a load of crap and other times I’m writing about something I find really interesting. Like many other people I have paid 1000′s of dollars to be educated on the industry of Internet marketing, but to be honest, I learnt maybe 1 or 2 things that added to my structure and everything else came from experience.

I have wasted so much money on courses which haven’t really taught me anything new and that is the danger of this business. All the information you require on the net for internet marketing is freely available. You just need to read up on the subject. There is good and totally free advice out there.

My experience in Internet Marketing has taken me from one side of the internet to the other and still; I am learning on a daily basis.

What I do find important though, is that you need to have backlinks. They aren’t as easy to acquire as some people make out. So what is the next best thing? Ha hah, this is something I just stumbled on whilst reading up on a subject. Make your own sites using dedicated IP addresses. Link them into your main site.

Just watch that site go up the rankings. You will see an immediate improvement once your new sites have hit the search engines. It isn’t rocket science, it just takes a little time and a little effort.

Make sure you write for pleasure and not to make money. Or to be optimized for SEO….(SEARCH ENGINE OPTIMIZATION) because quite frankly is doesn’t come across as coherent information and it looks like it is specifically for the search engines. People might land on your pages, but they won’t go no further if is not what they were looking for in decent info. You will then be classed as a bad site to visit.

I like writing and I write about everything that comes to mind, even if it doesn’t make much sense when I read it. That’s when I end up doing the yucky bits like editing, just so that other people can read it. However, my success has come from writing about what I love. I hope you will write about things that you love. It will make for a much more interesting internet, instead of finding rehashed crap all over the place.

There is nothing worse than finding spammed articles or quotes or whatever you are looking for. Unfortunately, they seem to flood the market though and it is difficult to find the good stuff.

Hopefully, one day we will be rid of the black hatters out there. Maybe not in my life time, but one day they will realise that it just isn’t worth it.

Go on, go and write about something you find interesting. I would love to read it and give you a comment. NOT SPAM. Just let me know of your post and I’ll check it out. :)

See ya soon.

Kim

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06 Nov

SEO – (Search Engine Optimization) What makes you an expert?

Posted in Business, Marketing on 06.11.09

Honestly, it doesn’t take much to become an expert, only time and a lot of mistakes.

We’ve been doing online marketing for over 13 years, we’ve seen the internet change and we’ve seen many many pitfalls. We have fallen hard and we have ridden some good waves. However, SEO is an important part of any website. If you’ve got the right mix, then you can succeed. We know this, because we have done it many times over.

What is SEO?

SEO is short for Search Engine Optimization. Although, a lot of people don’t think Meta Tags are important, they do actually play an important part. They are the very first things the search engines pick up when they spider your site.

You will need to have:

Step 1

  • A good title – It’s got stand out from the rest
  • A good keyword rich description
  • A good selection of kewords

Of course you will have to research all of this. There are several places you can go for them,  but our best method is by using the Keywords Tool on Google.

Once you have found your keywords you will need to create a relevant title and description. Don’t be fooled by this, it can be harder than it seems.

Step 2

Although, people like to look at minimalistic sites, it doesn’t do anything for your search engine ranking because:

  • Even with picture or image tags, they still don’t give a good description of what your site is about.
  • Fill your page with relevant content… Write a good description of what each page represents. It is important to have text in the body. It makes it search engine friendly.
  • Anchor your text to other pages.

Why do you think wikipedia is so popular. They fell onto the biggest plan ever. They ask people to write relevant content, by using a keyword phrase from the subject they are interested in.

Eg.  The kids love playing games in the garden.

You want to add to the page by writing an article about playing games. You hyperlink the playing games to your article that you have just written on playing games.

See how it works now…..

The best language in web-design is still html… Don’t let other’s tell you otherwise. With html you have the text mixed in with the language commands which help search engines and directories to spider your site.

Step 3

Create a site that is both appealing to the eye and good for the brain. You know your subject well. Tell them all about it, show your passion. It works while you are writing. It gives that personal touch to it. People then find they can relate to you, because you speak the way they do, or you feel the way they do. It is all about the psychology of people. People get bored with facts and figures. Give them things to do, get them involved with what you do. It works in your strategy to get the search engines attention.

The more other people talk about you, the more popular you become. The more popular you become, the higher your ranking.

If you have any questions, please please put them on the blog, I will answer these questions in detail to help you understand what you need to know about SEO and online marketing.

Just remember, this all takes time, tanacity and consistency. If you give up bettering your site, it will eventually fall from the ranks.

Some people ask other people to do their SEO, this is a good thing, because it frees up time for you to work on other parts of your business. If you feel that you don’t have the patience to do this, then you should probably get a professional to do it for you.

We offer this service ourselves, so far we have offered it to  South Africa, we will be offering this same service to the United Kingdom shortly and then the United States.

Written by Kim Stupple

http://www.easy-directory.com

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29 Aug

4 Top Questions About Directory Submissions Answered

Posted in Uncategorized on 29.08.09

Author: Seomul Evans

If you’ve spent any time at all researching SEO tactics and internet marketing strategies, then you know the importance of directory submissions. But if you’re new to the concept, then you may be wondering what exactly a directory is and what it can do for you. Here are your top 4 questions about directory submissions answered.


1. What is a Directory? A web directory is simply a listing of websites broken down by category and subcategory. Each listing typically also includes a description of the website along with a link. While a directory may sound a lot like search engine, it is not. A directory is actually managed by human editors who review each submission and determine whether or not it is appropriate for that particular directory. Each directory has its own submission guidelines, but the minimum that any directory typically requires is a completed website (one that is not under construction) and a website that doesn’t promote illegal activity.

2. Why Should I Submit my Site to Directories? Directory submissions can benefit your business in a number of ways.

First, since a directory lists websites by category, a search engine that sees your site in a directory will have a good idea of the subject of your website. The easier it is for a search engine to determine the topic of your site and its relation to your keywords, the quicker the search engine will associate your website with that particular theme.

Second, search engines place a high value on one-way links. In fact, links are one of the primary ways that search engines determine your site’s search engine ranking. Directories are a great source of one-way links. Of even greater benefit to you are older, well-established directories that are considered authoritative by the online community because those are also assigned a higher value than are newer directories that are not well known by experts.

Take a second look at any directories that require you to provide a reciprocal link to the directory on your own website. These reciprocal links are not given much value at all by search engines, and the generally accepted rule is that high-quality, authoritative directories don’t require businesses to post a reciprocal link.

3. Which Directories Should I Submit My Site To? Your best bet is to submit to both general directories and niche directories. A quick internet search will give you a listing of directories that cater directly to your product or service. While these niche directories tend not to hold the same clout as more well-established general directories, they will get targeted traffic to your site. When you’re researching general directories, focus on those that have a high PageRank. Search engines will respond more favorably to listings in these directories that those in directories with low PageRank.

4. What Else Should I Look For in a Directory? Look for search engine-friendly directories. These directories will allow deep-linking, in which your listing in the directory links to a page on your website other than the homepage. This link appears more relevant to the topic to search engines and thus helps increase your search engine ranking.

Search engine-friendly directories have other features that urge search engines to index your website immediately. As you search for the directories you want to use, be sure to find directories that have been labeled “search engine friendly” by other users.

As you further research directory submissions, you may find it helpful to consult with an internet marketing professional. She can not only help you find the right directories for your website, but she can also submit your site on your behalf. Furthermore, she can discuss your overall internet marketing strategy and help you determine just how directories can help drive traffic to your site and increase your profits.

About the Author:
Seomul Evans is a senior SEO services with “SEO 1 Services” a Dallas firm providing Online Directory submissions and free internet marketing Blog articles.

Article Source: ArticlesBase.com4 Top Questions About Directory Submissions Answered

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27 Aug

All You Need To Know About Submission To Web Directories

Posted in Uncategorized on 27.08.09

Author: Julia Ramyalg

If you are a web site owner and do its SEO and promotion by yourself, you know that search engines bring huge traffic, and you do your best to climb the top of the search results. You know that quality text content and proper meta tags are very important, and you know how important are links which lead to your web site from other sites. There are several ways of getting links for your web site and submission to web directories is one of them.


1. Why submission to web directories is a powerful tool for your web site promotion?

Web directory is a web site that accepts web sites listings categorized into categories and sub-categories. When you submit your site to a web directory, a link to your web site is added. As you know, link popularity is an important factor for high rankings. When your link is placed on a page with good PR this is a plus to your web site link popularity, because your web site gets ‘piece’ of the page’s PR. The more links your web site has the higher your rankings in search engines but the links must be natural – i.e. relevant and one-way.

Yes, few years ago for high rankings in search engines it was enough just to exchange links with other web sites. Nowadays Google recognizes such schemes and considers these links not natural, and discounts their value in web site popularity and PR calculation. Reciprocal link exchange can still be used as way to get visitors to your web site if you exchange links with good high traffic web sites, but for building ranking one-way natural links are needed.

The links must be SEO-friendly: static, direct, and without ‘nofollow’ attribute; they must be on a page that has some PR, surrounded by text content related to your web site theme and not more than 30 other web sites links. More links on a page will devaluate “piece” of PR your web site gets from the page.

Web directory that offers such links is called SEO friendly web directory and is really worth even paying some small amount for submission because your link will be found and indexed by search engines in just a couple of days and it will be a “plus” to your web site link popularity.

2. What listing to select?

Usually web directory listing consists of linked title, URL, and description, and also can display web site home page thumbnail, Page Rank, detailed description, reviews by visitors, and other. Listings can be free, free with reciprocal, regular paid, and paid premium.

Free listing is a regular listing, its plus that you pay nothing for inclusion, but this type of listings doesn’t guarantee permanent place for your link because newly submitted links will move it to the further pages with lower PR.

Option of free with reciprocal link listing you can select in a paid directory if you don’t want to pay but want to add your web site. Some web directories consider this type of listings as a kind of premium, and give benefits of placement to your link until you keep their reciprocal link alive.

Regular paid listing you may pay for inclusion to a really good web directory, which is SEO friendly and will really give positive results to your web site promotion.

Premium paid listing is always placed above regular listings and can be added to top categories pages with good PR. Such type of listing guarantees permanent top place until payment expiration, which can be monthly, quarterly, or yearly. Often premium listing allows deep links submission, i.e. link to internal pages or sub-directories of your web site, that is good for your web site promotion.

3. How to find good web directories?

Of course you can use search engines but better is to use categorized list of reviewed and rated web directories at special web sites like http://www.criticdirectory.com, http://www.directorycritic.com, http://www.addurl.nu/, http://info.vilesilencer.com/ where the directories are reviewed by hundreds of webmasters so you don’t waste your time on submission to useless directories.
As you will see from the lists, there are general and niche web directories. Always start submission from niche web directories related to your web site theme, because links from relevant resources will be more useful for your web site, and then go to general web directories.

4. How to submit your web site correctly?

There are some tips and secrets and you really need to know them to get high ROI for your money and time spend on submission. Follow these 5 tips to make web directories work for your web site:

4.1. Make sure that it is a SEO friendly web directory

Links must be direct, static, and SEO-friendly, i.e. search engine robots will easily find and index your link. View the web page source code by right clicking on the page and selecting ‘View Source’ from the drop-down menu. Look at the page meta tags, namely ‘ROBOTS’ and make sure it doesn’t contain ‘NOFOLLOW’ or ‘NOINDEX’ attributes.

Look at the links codes – they must be placed within tag ‘A’, ‘URL’ in ‘HREF’ attribute must be pointed directly to a linked web site, not redirect from the web directory domain link. Links must not contain ‘NOFOLLOW’ attribute.

4.2. Find the best place for your web site link

The best place is page with good Page Rank, easily and shortly reached from index page of the web directory, that contain relevant text and links.

Browse a web directory categories and/or subcategories to find the best placement for your link. It’s very important because link, placed on a page with text content relevant by theme to the web site’s theme has more value in eyes of search engines. If your web site fits more than one categories or subcategories, select the one which is reached by less clicks from the home page, and/or has less other web sites links on the pages, this will give your link larger ‘piece’ of Page Rank.

4.3.Follow the web directory submission guidelines

If the online web directory meets all these requirements you can start composing your link. Always before starting submission you should read the submission rules or guidelines, because if your submission is failed to meet them, your web site will be denied.

Usually typical submission guidelines are quite simple and within the common sense rules – your web site must be legal, developed (no landing page or under construction), must not be related to racism, hate, illegal activities, etc.

If you try to submit such web site regardless of the guidelines, most likely your submission will be denied because most of web directories are human edited.

Another reason for your web site to be denied is that you selected wrong category for your listing – some web directory editor may fix it, but another one will just delete the listing.

Let’s also talk about deep linking – this is when you submit internal page of your web site like www.yoursitename.com/pagename.html instead of top level domain www.yoursitename.com
Deep linking is a SEO tactics for getting links, which look more natural in eyes of search engines, and it helps promoting certain web site pages or sections as well. Not all web directories accept deep links for regular listings – most of them offer this for premium paid submission only. If you want to submit internal page link to a web directory, read before starting what the directory submission guidelines tell about this to avoid deletion of your listing.

4.4.Write proper title and description for your link

Title of your link is very important because usually it will be linked to your web site as anchor text that has great impact on your web site search engine rankings, so do your best writing title for each link you submit, however do not stuff the title with keywords only because this may cause rejection of your submission by the directory editor. Write normal informative phrases describing your web site topics, services, products, ideas.

If the web directory submission rules allow using 2-3 keywords or key phrases in the title and description, do not miss that chance; however try to ‘mix’ the keywords with other normal words.

Do not exceed the allowed limit of characters otherwise your title will be truncated or the whole listing rejected.

Vary the link title and description at least slightly for each submission to make the links look natural in eyes or search engines. When search engines find hundreds or thousands of links to your web site with the same anchor text (title) and description, they just discount the links value and your money and time were wasted to no result in rankings. It’s enough just to change one word in title and phrases order in the description from directory to directory, and use different keywords for every 10th web directory to get natural links for your web site and improve its rankings for all the keywords.

Remember that human users are also interested in your web site listing and if will follow the link if they find its interesting and useful. That’s why to use normal language for the title and description, that takes attention of the users and prompt them to click the link.

4.5. Write down all web directories you have submitted your web site to

The first reason for this is to avoid repeated submission to the same web directory because this may cause the first submission rejection or deletion. Also it’s just helpful and handy to have summary list of where and when you submitted your web site, so in few weeks you can return and check if your web site has been added, because some web directories send notification about web site inclusion but some do not and you have to check it manually.

5.How often to submit?

When you start submission you may have list of up to 500 web directories. Process of reviewing and approval by editors usually takes up to several weeks, so even if you submit your web site to all of the 500 web directories at once, the links will not come up same day and your web site will not be penalized for too rapid links getting. However it’s better to keep submission limit reasonable, remembering that the links must look natural in eyes of search engines. So just submit about 100-200 links weekly and after 2 months you will see complete results.

New web directories appear every day and almost all of them are free at the beginning of their life, so you must be hurry to reserve a good place for your web site link because after several months the most of web directories will become paid, and their popularity and Page Rank will grow due to promotion efforts of the owners.

Where to find new web directories? Visit http://www.smackdebt.com/submit-directory.htm for daily report based on webmaster’s and SEO’s forums announcements.

6.Automated submission vs Manual

Submitting your web site to web directories you will notice that some web sites offer automated or bulk submission to 500+ or even 5000+ web directories. Are the services worth trying them? Yes, if a submitter allows using different titles and descriptions for different directories, because if he submits 500 or 5000 links with the same title and description for your web site there is a risk of penalizing by search engines, or just they will discount these links considering them not natural, so you will waste your money.

Bulk submission is great when dozens of hundreds of web directories are owned or managed by one person or company and they can add your web site to all of the directories, however again, ask them if there is a possibility of using different titles and descriptions for different directories, at least for each 5th or 10th.

About the Author:
Julia Ramyalg

Online web directory JuliaWebDirectory.com

Start growing your link populariry now! Submit
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Article Source: ArticlesBase.comAll You Need To Know About Submission To Web Directories

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