Author: Kim Stupple
Every time we think of a new route to take with our marketing strategies we find that there are some people out there that just have to jump on the band wagon. I’m not saying this is a bad thing, but I find that the spammers jump on to it far too quickly and then they destroy the strategy, because the search engines, and blogging networks re-adjust their networks to filter out the people that just break the rules.
It is very important to keep the netiquette in place. If you go out of your way to jump onto someone’s wave, then you should consider how long it will be before Google and the other’s just filter you out. Thereby leaving you high and dry.
- Even though marketing is a very competitive business, keep it clean.
- No dirty tricks is the key, keeping your eyes and ears open for an opening in the market.
- Making sure you aren’t doing what everyone hates and that is spamming.
If you genuinely have a good strategy, keep it to yourself. There are some really smart people out there that will work out what you are doing and spoil it for you and everyone. If you tell one person of your strategy, you’ll find by the end of the day, 100 other people would have implemented that strategy. Not giving you the time to test it properly.
As far as these strategies go, they are trade secrets so you should for your own business sake keep them quiet.
I have found that by keeping our strategies quiet and working under all the noise, we have become successful in sharing our knowledge. Of course, we give you the seed to think on, it’s whether you can make it grow and flourish.
Link building is a key factor of online marketing, but do it too quickly and the big boys will notice that you have done it in a spammers fashion, so do it slowly. For each article or product, do one or two anchor text links and that should build your links up gradually especially if you submit your articles to a articles network where people can publish your articles on their blogs/website.
Get the title right because if you don’t, the blogging networks won’t make a popular story out of it. This is all part of your strategy. Use good informative information when blogging or writing an article. Make sure you have got your facts straight, because there is nothing worse than if someone comes along and says….. “Ugh, excuse me, that is not right, it’s this”
Your own content should work best for you, however, using other people’s work makes you a good samaritan, you are advertising their business as well as yours. Keep that in mind when you are blogging.
If you have a big site, then other people’s articles are a great source for you to get relevant keywords anchored to your own content. This works brilliantly. There can never be enough content on the internet. Everyone is looking to learn something. So TEACH them. 
I hope that is enough food for thought. We hope that you will come back to see if we have any more tidbits to hand to you.
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