Honestly, it doesn’t take much to become an expert, only time and a lot of mistakes.
We’ve been doing online marketing for over 13 years, we’ve seen the internet change and we’ve seen many many pitfalls. We have fallen hard and we have ridden some good waves. However, SEO is an important part of any website. If you’ve got the right mix, then you can succeed. We know this, because we have done it many times over.
What is SEO?
SEO is short for Search Engine Optimization. Although, a lot of people don’t think Meta Tags are important, they do actually play an important part. They are the very first things the search engines pick up when they spider your site.
You will need to have:
Step 1
- A good title – It’s got stand out from the rest
- A good keyword rich description
- A good selection of kewords
Of course you will have to research all of this. There are several places you can go for them, but our best method is by using the Keywords Tool on Google.
Once you have found your keywords you will need to create a relevant title and description. Don’t be fooled by this, it can be harder than it seems.
Step 2
Although, people like to look at minimalistic sites, it doesn’t do anything for your search engine ranking because:
- Even with picture or image tags, they still don’t give a good description of what your site is about.
- Fill your page with relevant content… Write a good description of what each page represents. It is important to have text in the body. It makes it search engine friendly.
- Anchor your text to other pages.
Why do you think wikipedia is so popular. They fell onto the biggest plan ever. They ask people to write relevant content, by using a keyword phrase from the subject they are interested in.
Eg. The kids love playing games in the garden.
You want to add to the page by writing an article about playing games. You hyperlink the playing games to your article that you have just written on playing games.
See how it works now…..
The best language in web-design is still html… Don’t let other’s tell you otherwise. With html you have the text mixed in with the language commands which help search engines and directories to spider your site.
Step 3
Create a site that is both appealing to the eye and good for the brain. You know your subject well. Tell them all about it, show your passion. It works while you are writing. It gives that personal touch to it. People then find they can relate to you, because you speak the way they do, or you feel the way they do. It is all about the psychology of people. People get bored with facts and figures. Give them things to do, get them involved with what you do. It works in your strategy to get the search engines attention.
The more other people talk about you, the more popular you become. The more popular you become, the higher your ranking.
If you have any questions, please please put them on the blog, I will answer these questions in detail to help you understand what you need to know about SEO and online marketing.
Just remember, this all takes time, tanacity and consistency. If you give up bettering your site, it will eventually fall from the ranks.
Some people ask other people to do their SEO, this is a good thing, because it frees up time for you to work on other parts of your business. If you feel that you don’t have the patience to do this, then you should probably get a professional to do it for you.
We offer this service ourselves, so far we have offered it to South Africa, we will be offering this same service to the United Kingdom shortly and then the United States.
Written by Kim Stupple
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