Easy Blog

Honestly, it doesn’t take much to become an expert, only time and a lot of mistakes.

We’ve been doing online marketing for over 13 years, we’ve seen the internet change and we’ve seen many many pitfalls. We have fallen hard and we have ridden some good waves. However, SEO is an important part of any website. If you’ve got the right mix, then you can succeed. We know this, because we have done it many times over.

What is SEO?

SEO is short for Search Engine Optimization. Although, a lot of people don’t think Meta Tags are important, they do actually play an important part. They are the very first things the search engines pick up when they spider your site.

You will need to have:

Step 1

• A good title – It’s got stand out from the rest
• A good keyword rich description
• A good selection of kewords

Of course you will have to research all of this. There are several places you can go for them,  but our best method is by using the Keywords Tool on Google.

Once you have found your keywords you will need to create a relevant title and description. Don’t be fooled by this, it can be harder than it seems.

Step 2

Although, people like to look at minimalistic sites, it doesn’t do anything for your search engine ranking because:

• Even with picture or image tags, they still don’t give a good description of what your site is about.
• Fill your page with relevant content… Write a good description of what each page represents. It is important to have text in the body. It makes it search engine friendly.
• Anchor your text to other pages.

Why do you think wikipedia is so popular. They fell onto the biggest plan ever. They ask people to write relevant content, by using a keyword phrase from the subject they are interested in.

Eg.  The kids love playing games in the garden.

You want to add to the page by writing an article about playing games. You hyperlink the playing games to your article that you have just written on playing games.

See how it works now…..

The best language in web-design is still html… Don’t let other’s tell you otherwise. With html you have the text mixed in with the language commands which help search engines and directories to spider your site.

Step 3

Create a site that is both appealing to the eye and good for the brain. You know your subject well. Tell them all about it, show your passion. It works while you are writing. It gives that personal touch to it. People then find they can relate to you, because you speak the way they do, or you feel the way they do. It is all about the psychology of people. People get bored with facts and figures. Give them things to do, get them involved with what you do. It works in your strategy to get the search engines attention.

The more other people talk about you, the more popular you become. The more popular you become, the higher your ranking.

If you have any questions, please please put them on the blog, I will answer these questions in detail to help you understand what you need to know about SEO and online marketing.

Just remember, this all takes time, tanacity and consistency. If you give up bettering your site, it will eventually fall from the ranks.

Some people ask other people to do their SEO, this is a good thing, because it frees up time for you to work on other parts of your business. If you feel that you don’t have the patience to do this, then you should probably get a professional to do it for you.

We offer this service ourselves, so far we have offered it to  South Africa, we will be offering this same service to the United Kingdom shortly and then the United States.

Written by Kim Stupple

http://www.easy-directory.com

Author: Anwar Alam

There is a dispute as to whether directory submission is an efficient link building technique still or not. If we go straight to the base, it can be said that it was and as of yet is an efficient link building technique. How successful this specific link building method will work for you will depend rely on how many and to what sort of directories you are submitting your site to.

Amount of backlinks has always been a key aspect for organic search engine placement. Recently Google is granting preference to the type of links as well. If by any chance you can get to achieve the quality in your link building venture in addition to the number of backlink you are getting, then there would be no question in mind that you will dominate your industry and squash the competition. It is highly recommended that before you begin the directory submission process, you should look to find as many quality directories as you possibly can get. A realistic looking link building process must include wide range of directories where some need to be from different geographic location.

It is very well known that websites with quality possess more authorities as far as Google is considered. DMOZ, also known as Open Directory Project is one of the higher authority directories which any directory submission campaign must consider submitting to. Where submitting to DMOZ cost-free, this specific directory maintains very high standards and approval time is also very long.

With exclusion of DMOZ, most of the other high standards and high authority directories are paid where one needs to pay for the directory submission. In some of the directories, the review fees do not guarantee acceptance. If for some reason your submission does not get approved, the review fees are most of the time not refundable. So it is important to make sure that you have a good quality site before you even consider submitting to these paid directories.

Link building is truly an important step towards search engine marketing and ranking. Since sites get higher position on leading search engines based on backlink quantity and the value of those links, you need to spend enough of time developing a rock solid link building plan with link building tricks that work. Directory submission should be included in any link building drive not only because it’s fruitful but also to create diversity in your link building venture.

It is not very difficult to gather a list of hundreds or thousands of directories where one can submit a site to as there are virtually ton of web directories out there on the net. It may be easier to locate a somewhat OK directory list where there are lot of directories listed already. If you can not happen to get a list of directories and need to get your hands on whole bunch of directories you want to submit to, you can try a some reputable webmaster forums where directory list like this get posted often by members.

If you find it challenging or tremendously time consuming building a list and then submit to the directories manually one by one, you can think about outsourcing your directory submissions to an SEO Company who can submit to as much directories as you want them to submit. Do a little research on the SEO Company you wish to outsource to and try to find few reviews about their reputation and services. If the company in question is reputable, then you should find at least a few reviews about them somewhere.

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For more information on Directory Submission, visit Link Building Service.

Article Source: ArticlesBase.com – Directory Submission Technique of Link Building